Is the Kurt Geiger Rita boot the new it shoe?

Lord, we hope so. They’re actually almost affordable, by which we mean £199 rather than somewhere in the thousands.

Evidence that these are the shoes those interested in trends and fashion is pretty simple: quite a few fashion influencers have been spotted wearing the boots.

Susie Bubble, Jess Cartner Morley, Jamie QQ Wu, and Doina Ciobanu were all seen wearing the Rita boots, available in pink, white, or black.

There’s an important caveat to note, though: a lot of the photos of people wearing said boots were taken at a London Fashion Week Kurt Geiger event.

So, yes, there is likely some people-pleasing at play. If you go to a brand’s launch event, it seems rude to wear shoes by another designer.

Susie Bubble goes for pink (Picture: David M. Benett/Dave Benett/Dave Benett/Getty Images Kurt Geiger)

Clearly, Kurt Geiger is trying to make the Rita boots *the* boot of the season, especially as post-event the brand told MailOnline that sales of the Rita boots have increased by 675% in the last week and that many stores are close to selling out.

That’s some clever marketing right there. Get cool people to wear some shoes, build up some hype by telling a publication those shoes are selling like hotcakes, and then sit back and wait as this becomes reality. Very smart.

Jess Cartner Morley wears the Rita boots in white (Picture: David M. Benett/Dave Benett/Getty Images for NET-A-PORTER)

But, of course, Kurt Geiger has many shoes, and it’d be rare for an influencer to choose a pair they don’t genuinely like. They say three makes a trend, and thus if more than three fashion people wear a boot, we must then bring it to your attention.

So that’s what we’re doing. Attention, everyone: fashion types are wearing the Kurt Geiger Rita boots, and Kurt Geiger would like you to know that they are selling very well. Perhaps you can now look at the boots and ponder whether you like them enough to buy them, if you’ll go without, or if you’re so invested in being on trend that you will scramble to buy the boots this week and then wear them only once.

And Jamie QQ Qu chooses cream boots too (Picture: David M. Benett/Dave Benett/Dave Benett/Getty Images Kurt Geiger)

Made of leather in pink, black, or cream, the Rita boots have a ‘streamlined’ ankle boot style with lacing at the side and a pointed toe.

Oh, and they’re kitten heels. Or part of the ‘nano-heeled trend’, according to the product description. Controversial, we know, but Vogue does say they’re due a comeback.

The black pair are simple and neutral, so could make a nice upgrade to your everyday boots, but pink seems to be the superior choice. For £199, you might as well make a statement.

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